jazz event promo.
To create a cohesive set of print advertisements as well as a motion piece to promote a Jazz performance.
The final poster series is based around the concept of visually communicating sound. For Mary Lou Williams, I created a radial composition to communicate gospel jazz because this was her main focus throughout her career. In Charlie Bird Parker's composition I created a horizontal piece to communicate upbeat, be-bop jazz which was what he is known for. Jelly Roll Morton focused largely on smooth jazz throughout his career so I created a rippled composition.
MOTION GRAPHIC PROMO
01 FREEPLAY EXPERIMENTS
Phase 1 of my process included experimenting with type physically to gain inspiration and explore different ways to display type. I printed out keywords that were going to be used within my series and manipulated them in a multitude of different ways. Some techniques that I used included cutting the material, placing it on mirrors, scanning it, positioning it within glass, etc.
02 HAND SKETCHING
The next phase in this process included hand sketching a few initial concepts.
03 DIGITAL ITERATIONS
After conceptualizing, I narrowed my focus into 2-3 of the concepts and began to build them digitally.