jazz event promo.

GOAL

To create a cohesive set of print advertisements as well as a motion piece to promote a Jazz performance.

CONCEPT

The final poster series is based around the concept of visually communicating sound. For Mary Lou Williams, I created a radial composition to communicate gospel jazz because this was her main focus throughout her career. In Charlie Bird Parker's composition I created a horizontal piece to communicate upbeat, be-bop jazz which was what he is known for. Jelly Roll Morton focused largely on smooth jazz throughout his career so I created a rippled composition.

 

 

MOTION GRAPHIC PROMO

 

01 FREEPLAY EXPERIMENTS

Phase 1 of my process included experimenting with type physically to gain inspiration and explore different ways to display type. I printed out keywords that were going to be used within my series and manipulated them in a multitude of different ways. Some techniques that I used included cutting the material, placing it on mirrors, scanning it, positioning it within glass, etc. 

 

02 HAND SKETCHING

The next phase in this process included hand sketching a few initial concepts. 

 

03 DIGITAL ITERATIONS

After conceptualizing, I narrowed my focus into 2-3 of the concepts and began to build them digitally.