ekasi village house
concept 01 COMMUNITY
AN AUTHENTIC TASTE OF KHAYELITSHA
Creating an inclusive space to allow food to bring people together to experience an authentic south african cultural experience. placing value on the people and how they feel in the space.
Visual elements will include fun, handmade patterns and typographic elements. bold colors and dynamic layouts. Utilizing Thusile’s handwriting. This brandmark was inspired by the power that the word ekasi holds.
CONCEPT O2 PASSION
SPREAD THE LOVE
To display thusile’s passion for his craft as well as his passion for improving the community. telling his story to inspire others.
Visual elements will provide a sense of collaboration with multiple elements working together to create a cohesive whole. a calm color palette will be applied with a bold accent color. thusile’s handwriting will also be utilized sparingly. This brandmark was inspired by the architecture of the Village House and the dependency of elements that can also be seen within a community.
CONCEPT 03 HOME
WHERE THE TRAVELER FEELS AT HOME
Creating a place of comfort for both the international tourist and the local crowd. allowing people to create meaningful relationships in a place of gathering. customers leave feeling cared for and like a part of the village house family.
Visual elements will be very geometric, architecture based. colors will be derived from the south african flag. This brandmark was inspired by the original branding, taking a more organic approach.