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I was approached by DeBacco Law, a law firm based out of Port Clinton, Ohio, to independently design for them. The client was looking to improve their appearance to potential customers. While keeping this goal in mind we determined that it would be most effective to define their identity and redesign their outdated website. The main focuses during this project were designing an effective logo, establishing a visual language, defining the necessary content to upload to the web, revamping the style of the website, and optimizing the site for maximum traffic. Currently I provide monthly analytics as well as continued SEO. The next step I will be taking with DeBacco Law is to create a promotional motion graphic for them as well as a brand standards package.
The document to the right is the final identity proposal that was given to the client; it includes the final logo, refinement iterations, typeface decisions, color theory, and division of space.
Hand sketches, digital sketches, initial concepts, and refinement.
The images to the right are screenshots from the original website that we worked to improve. Below is a link to the new and improved design.