law firm branding.


Improve DeBacco Law’s online appearance. While keeping this goal in mind, we determined that it would be most effective to define their identity first. Working to design an effective logo, establish a visual language, define the necessary content to be shared, revamp the website, and optimize the site for maximum traffic. 



The document below is the identity proposal that was presented to the client; enclosed is the final logo,  refinement iterations, typeface decisions, color theory, and division of space. 


Hand sketches, digital sketches, initial concepts, and refinement. At this stage of design I explored a wide range of visual languages and concepts.



The images below are screenshots from the original website that we worked to improve. Below is a link to the new and improved design. 



Currently, I provide monthly analytics as well as continued search engine optimization. The next step I will be taking with DeBacco Law is to create a promotional motion graphic for them as well as a brand standards package.